JM

In the trades, the brand is usually the last thing to get service. JM Mechanical came to us with four decades of work behind it, two operating companies under one roof, and an identity that had not kept pace with either: an outdated logo, mom-and-pop touches on every truck, sign, and shirt, and a presence that undersold the caliber of the work being done. Stepping into the challenge, we rebuilt the entire thing from the foundation up. Our efforts spanned brand strategy and architecture, clarifying the relationship between JM Mechanical and JM Service Pros, a complete verbal and visual identity system, and the launch of that system everywhere the brand lives: signage, uniforms, vehicle wraps, a new website, authentic photography and video production, and the go-to-market rollout that carried it across Northern Utah, Southern Utah, and Southeastern Idaho.